The Gen Beta Revolution is Here

I recently heard someone talking about our newest generation of people, Gen Beta, representing those born between 2025 and 2039. Our most recent cohort, Gen Alpha (2010–2024), were dubbed the iPad Generation, given their early exposure to tablets and other digital devices. Fittingly, their defining characteristic coincides with Apple’s launch of the revolutionary platform in 2010, year one of Gen Alpha. Click here to read article.